Dr. Sanjay Arora.
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New book · Penguin India
How brands create desire, trust and culture. Forty stories behind the world's biggest brand wins — and blunders. Out 21 September 2026.
Pre-order on Sunday 6 September inside one of two windows and claim three rewards — including a case study that isn't in the book.
A short introduction
PhD in Brand Management, Marketing Communication & Consumer Behaviour. MBA. Modules in Brand Management & Digital Marketing from IIM Bangalore.
In 1987 I founded Shells Advertising Inc. — today one of central India's largest agencies with offices in Nagpur and Dubai, working with 150+ blue-chip brands across food, retail, education and industry.
My daily marketing tips reach over a million followers and 25M+ views every month. My conversation on Raj Shamani's Figuring Out crossed 1.2M views.
What I do
Positioning, narrative, and the Brand Shell-ter framework — refined over 39 years of building brands for everything from challenger startups to category leaders.
Stages at IITs, IIMs, CII, EO, TiECon, JITO, corporate annuals — translating marketing science into stories the room remembers a year later.
Mentor at IIM Nagpur's InFED. Board of Studies at MIT-ADT University, Tirpude, and Nagpur University. Guest faculty at Manipal University, Dubai.
Short, sharp decodes of brand moves — from why Rolex sponsors tennis to how Fevicol built India's most beloved campaign. 1M+ followers tune in.
The same man, at every scale
The work doesn't change with the size of the room. Decode the brand. Frame the story. Leave the audience sharper than they walked in.
Most-watched conversation
In conversation with Raj Shamani on the Figuring Out podcast — FO 248. Over 1.2M views.
Latest from Instagram
A short, sharp decode every day — from sachet marketing to color psychology to why luxury brands sponsor what they do.
As featured on
A 1:1 session — strategy, positioning, campaign critique, or career mentorship.