Featured · 1.2M+ views

How brands like Apple & Nike
control your mind.

Figuring Out with Raj Shamani · FO 248 — the full conversation on consumer psychology, brand mysticism, and the business of belief.

The Human Library · my own show

Long conversations with
the people who built it.

Rajkumar Hirani on making classics. Kishore Biyani on building consumer India. Shiv Kisan Agrawal on the making of Haldiram's. Full episodes, on my YouTube channel.

All episodes on YouTube

Viral clips

The decodes that went everywhere.

Other appearances

Interviews & keynotes.

On television · March 2024

One viral video, three studios in a fortnight.

The "pink tax" decode travelled from Instagram to CNN-News18's The Breakfast Club, an NDTV India panel debate, and back to CNN-News18 for the follow-up on the parental tax.

Also featured on

CNN-News18 NDTV Exchange4Media The Reelstars

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